ZKUADS UX Research Case Study
(Client)
ZKUADS
(Year)
2024-2025
(Services)
UX Research Case Study

· Conducted end-to-end UX research and design for ZKUADS blockchain gaming platform (247 surveys, 18 interviews, A/B testing), addressing crypto wallet friction that caused 33% user abandonment through progressive onboarding strategy · Delivered complete design system, wireframes, and interactive prototypes for P2P betting platform with dual-currency mechanics and personality-based team competition, managing fully remote research and design process
ZKUADS UX Research Case Study
(Client)
ZKUADS
(Year)
2024-2025
(Services)
UX Research Case Study

· Conducted end-to-end UX research and design for ZKUADS blockchain gaming platform (247 surveys, 18 interviews, A/B testing), addressing crypto wallet friction that caused 33% user abandonment through progressive onboarding strategy · Delivered complete design system, wireframes, and interactive prototypes for P2P betting platform with dual-currency mechanics and personality-based team competition, managing fully remote research and design process
ZKUADS UX Research Case Study
(Client)
ZKUADS
(Year)
2024-2025
(Services)
UX Research Case Study

· Conducted end-to-end UX research and design for ZKUADS blockchain gaming platform (247 surveys, 18 interviews, A/B testing), addressing crypto wallet friction that caused 33% user abandonment through progressive onboarding strategy · Delivered complete design system, wireframes, and interactive prototypes for P2P betting platform with dual-currency mechanics and personality-based team competition, managing fully remote research and design process