The solution aims to streamline client acquisition through a profiling form that helps identify user needs, allowing consultants to act faster and offer the most suitable immigration process. By conducting research focused on immigrants, the design prioritized accessibility, clarity, and trust—key elements in enhancing the user experience within the immigration context.

My Roles & Responsibilities

• Research immigrant needs and pain points in the consulting process.

• Design an interactive form to facilitate user segmentation and profiling.

• Create wireframes, define a cohesive UI style guide, and develop an intuitive interface.

• Implement the platform in WordPress, ensuring functionality and scalability.

• Optimize the user experience through usability testing and iterative improvements.

Challenges

• Designing a clear and trustworthy experience for users with different language proficiencies.

• Balancing the number of questions in the form without overwhelming users.

• Ensuring the WordPress platform remained efficient and customizable.

• Interpreting and translating complex legal information into an intuitive interface.